Hugo Van Vuuren

Raised in South Africa. Educated in North America.

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Investor @Xfund. Coach @Harvard.
Experiment Fund | Blog | Stellenbosch

Raised in South Africa. Educated in North America.
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With his new graphic poster, San Francisco, CA-based industrial designer Joey Roth finds a new way to talk about his two-pronged tactic of “giving form to objects and then clearing a path for them to enter the world.” The simple diagram, originally appearing in the hustler-themed first issue of 48 Hour Magazine, breaks down three archetypes—charlatan, martyr, and hustler—according to design and marketing efforts, or what Roth calls “work” and “talk.” Following positive responses to its publication in the magazine, Roth enlisted San Francisco print shop Dependable Letterpress to reproduce the graphic in a limited run.

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